A change in pace: pets and marketing

Over at the Church of the Customer, Jackie summarizes some marketing ideas on "how to set your brand apart by tapping into people's deep love for their pets." from Andrea Learned's Lisa Johnson who has written an new book, Mind Your X's and Y's.

[I must have Andrea on my mind from a recent email conversation, for that's who I put the first time around as the author of this book. Thanks to Jackie for pointing out it was Lisa who really wrote it. I knew that!]

I won't reprint it here, go check it out here. But in the meantime, here is the gratuitous picture of Kitten, the cutest Yorkie you ever did see, to connect with all you pet parents reading this :)

And if you dispute the cutest label, please send me pictorial evidence of cuter Yorkies.

Comments

[Jackie Huba]

Hi Laura,
Thanks for the mention!

Just to clarify: Minding Your X's and Y's is the new book from Lisa Johnson (she was the co-author of Don't Think Pink with Andrea). Also her pet marketing points are from her email newsletter from last year, not from the new book.

Sorry if that was confusing in the post.