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« Michele Miller & Penny Curly Girl: Wonderbranding | Main | Deductible »

May 06, 2005

Another new series of posts - glossary items

When I talk with people about pet insurance, some of them confess that they are not that familiar with all the different features of a pet insurance policy. And why should they be? Less than one half of one percent of cat and dog lovers have pet insurance so it's not part of our everyday pet knowledge - yet!

I thought that if we could get some definitions down pat, then we'd all know what we are talking about. That is what this series is about - to develop a glossary of pet insurance terms that we all agree on.

For each feature, I will propose a definition and hopefully, after incorporating your comments, we will have some good definitions that are written in plain English and make sense.

Off we go...

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